A McDonald’s franchise published a calendar for managers to remind them of sales promotions. On January 16, a copywriter put “National Nothing Day” as a “holiday intended to mock all others”. This calendar was distributed in Memphis. The town where Martin Luther King was assassinated. January 16th is Martin Luther King’s birthday.
1. "McDonald’s calendar ignites blacks’ anger." Eugene Register-Guard , January 15, 1989.
2. Matthew Dennis, Red, White, And Blue Letter Days: An American Calendar, (Ithaca : Cornell University Press, 2005), 278.